Transmedia

The "consumer" becomes an 'active player’...

Stephen Dinehart speaks about ‘the power of Transmedia storytelling’ to transform '...once passive audiences into active real-world protagonists':

‘...media making heroes saving humanity from its isolated, godless, consumer self, by co-creating a culture of viewers who can become active protagonists in interactive worlds—both real and virtual—imbued with the classical ideals of love, responsibility; a place where being rather than seeming to be propels us, and indeed every man, to a better future.’

Dinehart's notion of 'transmedia play' reminds me of Derrida's 'play of signification'.


Dinehart says, "...even in this room...I am already becoming artefact...".


"I" is artefact, then, a kind of "total artwork" in itself; where, "I" is an active spectator, as it were, according to Wagner's formulation of a spectator in his book 'The artwork of the future', referenced by Dinehart here. (Dinehart takes the notion of the "total artwork" from Packer, R & Jordan, K (eds) 2002, Multimedia: from Wagner to virtual reality, Norton, New York.)